How We Work
1
Conversion Tracking Implementation
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Implementation of tracking codes/pixels of different ad networks, such as Google and Facebook.
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Set up custom conversions based on a particular action that a user takes on your platform. Such as downloading a pdf file from your website or making a purchase on your store.
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Usually, we liaise with your development team and get these in place but if you don't have access to a resource we can manage this for you.
2
Performance
Marketing
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Results-driven marketing for online channels, through Google and Facebook primarily, but not limited to these two platforms.
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This includes testing a variety of audiences, building sales funnels for ads, and testing multiple creative types, from Image to Video and Carousels to get the best ROI for your ads.
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Work alongside your agencies to develop winning creatives that get people clicking and ordering from you.
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Weekly KPI reports to update your on the progress of your brand, spending, and revenue patterns and follow your key efficiency metrics.
3
Data Analysis & Optimization
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Collecting data is one thing, but understanding it and taking action from it is another. We use data to optimize campaigns and provide insights for better creatives
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We use data to provide insights on website optimizations and improvements, that affect the conversion rate of customers.
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We are data-driven, so our insights are based on facts and not gut feeling, which is why we are objective and are in a better position to solve complex business problems.
